Senior Director, Brand Marketing Job at John Wiley & Sons, Inc., Hoboken, NJ

  • John Wiley & Sons, Inc.
  • Hoboken, NJ

Job Description

Our mission is to unlock human potential.Wewelcome youfor who you are, the background you bring, andweembrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion;it’s in our differences that weempower the way the world learns.

Role Overview:

  • Management - Lead the Brand Marketing team and oversee all brand marketing activities including brand strategy & governance, content marketing, creative & events (the latter also operating as shared services).
  • Strategy - Lead the development of Wiley's brand strategy, owning the implementation of integrated brand marketing programmes aligned with Wiley’s objectives and target markets.
  • Brand consistency - Define and manage Wiley’s brand positioning, messaging, and voice across all channels and touchpoints to ensure consistency and coherence.
  • External Relationships – work closely with the Communications team to build and maintain relationships with key media outlets, journalists, bloggers, and industry influencers to secure positive coverage and press mentions.
  • Brand innovation - Monitor industry trends, competitive landscape, and market dynamics to identify opportunities for brand differentiation and innovation.
  • Data and insights - Track, analyse, and report on the performance of brand marketing activities, leveraging data and insights to optimise strategies and tactics.
  • Budget management - Manage budgets, resources, and external agencies/vendors effectively to maximise ROI and achieve objectives within established timelines and goals.
  • Leadership - Mentor, coach, and develop a high-performing team of marketing professionals across multiple disciplines, fostering a culture of creativity, collaboration, performance, and continuous improvement.
  • Collaboration - Collaborate closely with cross-functional teams, to ensure alignment and integration of brand messaging and initiatives.

What we are looking for

  • Experience - 10+ years proven experience in a similar role.
  • Strategy development - Demonstrated expertise in developing and executing strategic brand marketing initiatives that drive measurable results and impact.
  • Project management - Strong project management skills, with the ability to develop, manage, and execute multiple projects, engaging internal and external stakeholders and delivering high-quality results within deadlines.
  • Stakeholder engagement - Proven ability to build and nurture relationships with internal stakeholders and industry stakeholders.
  • Leadership - Strong executive leadership abilities with proven experience working alongside C, VP and Director level positions, as well as managing and inspiring teams to deliver excellence and achieve objectives
  • Communication - Excellent communication skills, including exceptional writing, editing, and storytelling abilities, with a keen attention to detail.
  • Strategic thinker - Strategic thinker with a data-driven, analytical mindset and the ability to translate insights into actionable strategies and recommendations.
  • Creativity - Creative thinker with a passion for innovation and a commitment to staying ahead of trends and best practices in brand and broader marketing
  • Agile - Thrives working in a fast-paced and changing environment.

About Wiley:

Enabling Discovery, Powering Education, Shaping Workforces.

We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.


Job Tags

Local area,

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