Job Description
Description:
Guardian is seeking a Marketing Manager to support and advance our sales and marketing team. Guardian is at a pivotal stage in our business journey, with our recent expansion into the Portland metro area while simultaneously continuing to grow in the Puget Sound region of Washington. The Marketing Manager will play a crucial role in this expansion, especially in establishing a brand presence in a new market while supporting new product offerings in the highly competitive Seattle/Puget Sound region. To do this, the ideal candidate will champion the company marketing efforts, create promotional materials and campaigns, execute internal and external communication strategies, managing websites, SEO, digital marketing, social media platforms, and any other administrative or marketing duties as assigned.
KEY RESPONSIBILITIES:
· Other sales/marketing/administrative duties as assigned.
QUALIFICATIONS:
· Intimate knowledge and understanding of all traditional and emerging marketing channels including advanced knowledge of social media platforms and functionality (Facebook, Instagram, Tik Tok, LinkedIn, X).
· Knowledge of SEO best practices and Google analytics, etc. to maintain an effective online presence.
· Ability to think creatively, innovatively, and brainstorm ideas for new campaigns that are on brand and within budget.
· Exceptional communication skills, including written, verbal, and public speaking.
· Must have the ability to build trust with internal and external team and clients along with the ability to gather and leverage customer insights/feedback to help understand customer pain points and build marketing strategies that eliminate them.
· Strong project and time management skills to coordinate effectively with team and clients.
· Familiarity with latest trends, technologies, and methodologies in graphic design, web design, videography, including CRM tools, Adobe, etc.
· Ability to use and understand online tools to track, monitor, and increase web traffic.
· Act as point of contact for marketing vendors and affiliates.
· Coordinate and attend all marketing related events including vendor meetings, company, charitable, and PR related events and all hands meetings.
· High School Diploma or Equivalent/Bachelor ’s degree in relevant field preferred
· 2-5 years of Marketing and Communication experience in home services preferred.
· Excellent time management & organization skills.
EXPECTED OUTCOMES:
WHAT WE OFFER
LOCATION AND SHIFT
WHO WE ARE
· Founded in 2005, Guardian Operations (“Guardian”) provides repair/replacement roofing services and gutter services to residential and light commercial customers throughout the Puget Sound. Guardian is one of the best small businesses on the West Coast and the Guardian brand is synonymous with exceptional service and integrity in all areas.
· Guardian employs over 130 people and 100% of Guardian’s work is focused on repair and replacement (i.e. no new construction). The company has increased gross revenue by roughly 60% over the past five (5) years as a direct result of (a) an outstanding local reputation and (b) fielding an exceptionally strong, long-tenured team. With the support of Skylight, management intends to double the company’s size over the next five (5) years.
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