Marketing Manager Job at Crescent Services, Anaheim, CA

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  • Crescent Services
  • Anaheim, CA

Job Description

Looking to work at a magical place? Located just a short drive from Disneyland, at the Hotel Viv Anaheim we create moments of unexpected wonder for our guests and our associates. We have an immediate opening for an energetic, outgoing and experienced individual to join our team as the Marketing Manager. Here is what we offer to all of our associates: Exceptional benefit plan for eligible associates & their family member 401K matching program for eligible associates Opportunity to grow with us, a top rated company on Glassdoor Amazing Hotel Room Discounts around the world for you & your friends and family A workplace that you can be proud of, where you are valued, trusted and supported by the team

POSITION OVERVIEW:

A Marketing Manager would be responsible for maximizing topline revenue by promoting The Viv and hotel messaging to guests through traditional, digital, and social media marketing. The Marketing Manager will help strategize, coordinate, and execute all advertising, marketing, public relations, social media campaigns and promotional activities for the hotel as well as manage digital and agency relationships.

HERE IS WHAT YOU WILL BE DOING:

Marketing Strategy: Develops overarching marketing strategy, including budgets for hotel and outlets in partnership with the Director of Sales and Marketing, Director of Food and Beverage, and General Manager. Create advertising and promotional programs for hotel and all outlets. Collaborate with sales to provide most up to date marketing strategy and implementation details. Supports Group lead generation efforts through targeted email campaigns, updating Cvent, and Visit Anaheim meeting sites. Runs, reviews, analyzes, and clearly articulates to stakeholders and owners, key marketing reports and able to course correct if data indicates. Develops and manages property email campaigns across Marriott.com, third party sites and paid media. Monitors and provides recommendations for SEO in partnership with Crescent Hotels Corporate Integrated Marketing and Digital team. Liaison with PR agency and in partnership with Director of Sales and Marketing, providing necessary direction. Responsible for brand voice and content pull through for all written and verbal, front and back of house communication, including all digital assets. Build direct marketing plans and targeted campaigns to drive brand awareness for the overall hotel, key market segmentations and outlets. Social Media: Drive overarching social media strategy and content creation, for hotel and outlets. Creates and executes monthly Social Media calendar with selected handles along with one-off local and property events ensuring proper cadence. Manages paid social media budget and strategy. Manages creative direction for all hotel and outlets. Outlets and Ancillary: Partners with Food and Beverage team identifying opportunities and trends to implement promotional and advertising strategy driving outlet revenue. Defines in-house F&B programming in partnership with F&B Director and manages execution. Manage the property’s hotel and outlet websites and online listings including menus, hours, ensuring optimization for search engine e.g., Yelp, Google, etc. Content Management:
  • Curate unique programming in coordination with hotel operations that are distinctly The Viv.
  • Serve as The Viv brand ambassador for the hotel ensuring consistent messaging.
  • Lead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etc.
  • Manages and executes PR and Social Media events and promotions.
  • Optimize internet specials and other promotions maximizing sales.
DOES IT SOUND LIKE YOU? Exceptional communication skills (oral and written). Strong presentation skills. Attention to detail. Knowledge of hotel operations, digital trends, and consumer engagement Data analytics. Social media proficiency. Canva/Adobe Suite/Graphic Design/Editing experience preferred. 3-Years of Hotel/Hospitality Marketing Experience. Experience with creative agencies and content creation management preferred. Strong copywriting skills. Marriott systems knowledge is a bonus. For applicants who will be working in California, the anticipated compensation range for the position is $65,000 - $72,000. The salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to years of experience within the job, year of experience within the required industry, education, work location, etc. Crescent Hotels is a multi-state employer and the salary ranges indicated herein may not reflect positions that work only in other states. At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That’s why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Job Tags

For contractors, Local area, Immediate start,

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