Director of Marketing and Community Engagement Job at New York Foundation for the Arts, New York State

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  • New York Foundation for the Arts
  • New York State

Job Description

Director of Marketing & Community Engagement

Organizational Mission Flushing Council on Culture and the Arts dba Flushing Town Hall (FTH) presents multi-disciplinary global arts that engage and educate the global communities of Queens and New York City, in order to foster mutual appreciation. As advocates of arts equity since 1979, and as a 45-year Presenting Arts Council, we support local, immigrant, national, and international artists, developing partnerships and collaborations that enhance our efforts. As a member of New York City’s Cultural Institutions Group (CIG), we serve to restore, manage, and program the historic 1862 landmark on behalf of the City of New York. FTH celebrates the history of Queens as the home of Jazz by presenting the finest in Jazz performance. We are committed to arts education and hands-on learning for the arts-curious, arts enthusiasts, and professional artists. We serve one of the most diverse communities in the world and strive to uphold the legacy of inclusiveness that has defined our community since the Flushing Remonstrance of 1657. FTH is a Smithsonian Affiliate.

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The Director of Marketing & Community Engagement, reporting to the Executive & Artistic Director, leads event marketing, institutional branding, audience development, and communication/engagement strategies to represent and enhance FTH's mission and values. This senior-level role works closely with all department directors, aims to enhance brand awareness, drive revenue through ticket sales, increase online viewership, support local artist initiatives, and foster public engagement in over 100 global arts programs annually. Additionally, they serve as a central hub for marketing materials, box office data, and support community partnerships and engagement efforts across departments.

RESPONSIBILITIES INCLUDE:

Lead Institution and Events’ Marketing Strategy and Execution

  • Develop and deliver integrated, multi-channel (traditional and digital) marketing strategy for artistic programming, season planning, and institutional branding initiatives driving awareness, audience development, community engagement and ticket sales.
  • Collaborate across all levels and functions of FTH to ensure messaging and branding is relevant and resonates with key audiences, operational stakeholders, and donors. Seek to proactively understand, leverage, and promote the activities of other teams where appropriate, including acquiring details on artists and events.
  • Manage the end-to-end delivery of all campaigns, including strategy, messaging, content creation, timing, targeting and multi-language translations. Where required, negotiate, purchase and design online and print ad placements, as well as execution of media sponsorships and promotional partnerships.
  • Identify and develop opportunities to proactively increase institutional awareness and branding, partnerships with other key organizations and other marketing goals.
  • Oversee and ensure the executions of media relations and promotional partnerships in collaboration with our communications agency partner. Write and approve press releases, e-blasts, organize press conferences, respond to media inquiries to generate ongoing positive media coverage with mainstream and multi-ethnic media outlets.
  • Work in partnership with Director of Production to oversee and optimize FTH’s digital presence and activities, including, but not limited to: creative, website, content creation (video, photo, and post copy) for social and digital channels, email and digital ad campaigns with the goal of increasing online engagement, driving new and return audiences for free and ticketed live streaming and pre-recorded events. Collaborate with designers and content creators to ensure brand consistency.
  • Identify and develop opportunities and partnerships for audience development and community engagement, including promotional collaborations.
  • Represent FTH as a spokesperson as required.
  • Evaluate marketing and media relations processes ongoingly; recommending and implementing improvements, including new software purchases required to manage ticket sales, website, and execute other marketing activities.

Team Leading and Internal Communication

  • Lead marketing meetings, guide the department and team, set clear goals, analyze and optimize performance, and inspire a fun and results-driven environment.
  • Direct, develop, and coach the marketing team, plus external suppliers/partners and freelancers/consultants where needed.
  • Manage and train front desk, box office, and customer service teams, ensuring excellent customer and audience experience.
  • Cultivate a team culture that embraces calculated, risk-aware experimentation and test-and-learn to find out-of-the-box approaches to challenges and market evolutions.
  • Embrace other marketing, team leading, and internal communication responsibilities, as needed.

Data Analytics and Financial Accountability

  • Conduct and analyze audience research (including surveys) regularly to assess audience satisfaction, understand demographic profiles, review PR and marketing performance, and refine strategies for increasing attendance, visibility, and earned income. Respond to changes in the field and landscape.
  • Develop a mutually beneficial and legally compliant audience data collection strategy to increase audience understanding and improve programming and messaging/content/advertising creation and targeting.
  • Utilize timely marketing, sales, and other analytical data in order to proactively adjust/respond to opportunities and challenges. Prepare and share marketing updates and research data with the marketing team, senior staff, and board members as needed.
  • Manage department, campaign/project related income and expenses, and team timesheets and expenses.
  • Recommend appropriate event ticket pricing and discount adjustments resulting from sales analysis, including increasing sales momentum for events lagging sales.
  • Embrace other data analytics and financial accountability responsibilities as needed.

EXPERIENCE & SKILLS:

  • Minimum 5-7 years of senior leadership in the field of arts marketing (preferred), public relations, and communications.
  • Strong multi-ethnic media contacts, market research and data analysis, organization, negotiation, and written/verbal/presentation communication skills.
  • Adaptive, emotionally intelligent with strong interpersonal skills, good judgment, sense of humor, empathy, and sympathy.
  • Trend follower, innovator, and out-of-the-box thinker.
  • Experience with design and video applications, marketing technology, website CMS and CRM office is strongly preferred, plus competency with MS Office.
  • Excellent sense of design and impeccable attention to detail.
  • Passion for the arts and artists; knowledge of Queens and NYC cultural sectors.
  • Experience in working with immigrant communities is a PLUS.
  • Mastery of FTH’s core languages is a PLUS – English, + Mandarin, Korean, Spanish, Hindi.

This position is a full-time position with benefits and will require some evening and weekend availability, with a hybrid working model at this time. Some in-person meetings and event coverage will be mandatory. Annual Salary is $100,000 plus benefits.

Application Instructions / Public Contact Information

For consideration, e-mail a cover letter and resume to [email protected] with “[YOUR NAME] – Director of Marketing & Community Engagement” listed in the subject line. No phone calls or mail submissions, please. Flushing Town Hall is an Equal Opportunity Employer: FTH provides equal access and equal opportunity in employment and services and does not discriminate on the basis of race, color, religion, ancestry, national origin, sex, pregnancy, age, disability, marital status, familial status, sexual orientation, or physical ability.

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Job Tags

Full time, Freelance, Local area, Weekend work, Afternoon shift,

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