Digital Marketing Consultant for American Montessori Society- Affiliated Teacher Education Programs Job at American Montessori Society, New York, NY

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  • American Montessori Society
  • New York, NY

Job Description

Company Description

About the American Montessori Society

The American Montessori Society (AMS) is the foremost advocate for quality Montessori education, an innovative, child-centered approach to learning. AMS sets high professional standards that inform Montessori education as practiced in AMS-accredited schools and taught in AMS-affiliated teacher education programs. A not-for-profit membership based in New York City, with more than 19,000 members world-wide, 1300 member schools and 110 Teacher Education Programs ("TEPs), AMS is the hub of all things Montessori: an information center for its members, the media, and the public; a voice in the public arena; and a mobilizing force for the global Montessori community, through support services, accreditation, credentialing, and affiliation services, research, and professional development events and offerings.

While the 110 TEPs are independently owned and operated, they are officially approved by AMS as providers of AMS teaching credentials and thereby function as representatives of AMS. We are dedicated to supporting our affiliated programs in maintaining a robust and engaging social media presence that aligns with our values and enhances their connection with the community.

AMS envisions a world in which quality Montessori education is widely recognized, highly desired, and accessible to all.
  • To Apply: Please submit the following:


  1. A letter outlining your relevant experience and why you are interested in this role
  2. A detailed resume highlighting your social media, marketing and consulting experience.
  3. Examples of previous social media/marketing audit reports or relevant work samples.
  • Reports To: Executive Director and Senior Director of Marketing and Communications
  • Classification: Contract
  • Worksite: Remote
  • Fee: $30,000
  • Duration: Project Based: total of 6 months. See details below.
  1. Part 1: 3 months: Research/Audit Phase, August - October 2024
  2. Part 2: 1 month: Resource Development/Presentation on January 15, 2025 in Austin, Texas
  3. Part 3: 2 months: Follow-up, February- March 2025
Note to the applicant: Only applications with all of the requested documents submitted will be considered. Only shortlisted candidates will be contacted for an interview. No calls please.

AMS is classified as a 501(c) (3) (i.e., tax-exempt, nonprofit) organization.

Job Description

We are seeking a skilled and experienced Digital Marketing Consultant to conduct a comprehensive audit of the social media presence, websites, and marketing materials for all AMS-affiliated Teacher Education Programs (TEPs). The consultant will analyze the state of digital and print marketing, assess the quality and engagement of the content, ensure alignment with AMS's brand consistency, and help TEPs prepare for new website marketing capabilities planning to be launched by AMS. The findings from this audit will inform the development of tailored training programs for TEP directors to enhance their online and offline marketing strategies.

Responsibilities:

Part 1: Research/Audit Phase
  1. Conduct a Comprehensive Social Media Audit:
    • Review and document the social media accounts for all 110 AMS-affiliated TEPs across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
    • Analyze the frequency, quality, and engagement of the content posted, including photos, videos, hashtags, and messaging.
    • Evaluate the number of followers and the level of audience engagement for each account.
    • Ensure consistent and proper usage of AMS's brand elements, such as logos and colors, and assess the use of consistent and appropriate language across all platforms.
  2. Identify Common Themes and Trends:
    • Recognize patterns in social media usage among TEPs, including common strengths and weaknesses.
    • Highlight recurring themes in the types of content shared and the strategies employed by different programs.
    • Provide insights into the general state of social media engagement and content quality across TEPs.
  3. Assess Content Quality and Engagement:
    • Evaluate the overall quality of the content, including imagery, videos, written posts, and user interactions.
    • Analyze the use and effectiveness of hashtags in promoting engagement and visibility.
    • Assess the variety and relevance of content types (e.g., promotional, educational, user-generated) and their alignment with Montessori principles.
    • Review community management practices, including response times, tone, and the quality of interactions with followers.
  4. Ensure Brand Alignment and Consistency:
    • Ensure each TEP's social media presence aligns with AMS's branding guidelines, including proper usage of AMS logos, colors, and consistent language.
    • Evaluate how well TEPs communicate AMS's values and principles through their social media content.
    • Identify any deviations from AMS branding and suggest corrective actions.
  5. Develop Customized Training Recommendations:
    • Based on the audit findings, identify the specific training needs for TEP directors to enhance their social media effectiveness.
    • Propose actionable strategies and best practices tailored to the unique needs of each program.
    • Create a list of tailored training modules and resources that can help TEPs improve their social media presence.
  6. Audit Websites for Brand Consistency and User Experience:
    • Assess each TEP's website for overall design quality, user-friendliness, and ease of navigation.
    • Evaluate the quality, relevance, and clarity of the content, ensuring it aligns with AMS's values and messaging.
    • Check for consistent use of AMS branding elements, including logos, colors, and fonts.
    • Analyze search engine optimization (SEO) practices and the accessibility of websites for all users, including those with disabilities.
  7. Evaluate Marketing Materials for Alignment and Effectiveness:
    • Review digital brochures, flyers, newsletters, and other marketing materials for consistency with AMS's branding and messaging.
    • Assess the design quality and visual appeal of the marketing materials.
  8. Provide Detailed Reporting and Documentation:
    • Compile a comprehensive spreadsheet that includes links, data, and detailed insights from the audit for all 110 TEPs.
    • Capture and document exemplary and poor examples of social media usage with screenshots for training purposes.
    • Compile a report summarizing the findings from the website and marketing materials audit. Offer specific recommendations for improving the design, content, and effectiveness of websites and marketing materials.
    • Prepare a detailed report summarizing the audit findings, insights, and recommendations for each TEP.
Part 2: Resources and Presentation
  1. Resources for Improvements / Attend the AMS TEP Meeting in January:
    • Provide clear recommendations on the next steps AMS should take to support TEPs in enhancing their online social media, website and individual marketing efforts.
    • Provide resources and guidelines to help TEPs create high-quality, consistent social media, and marketing materials.
    • Present findings and recommendations at the Teacher Education Program (TEP) directors' meeting on January 15, 2025. (AMS responsible for travel expenses and hotel accommodations)
      • Omni Austin Downtown, 700 San Jacinto at 8th Street, Austin, Texas 78701
      • Present a high-level summary of the audit findings, including common themes, strengths, and areas for improvement.
      • Use this day to engage with TEP directors, answer their questions, and gather feedback to refine the recommendations.
Part 3: Individual Follow-Up
  1. Schedule 1:1 Meetings with TEP Directors:
    • Individual Consultations: After the January 15, 2025 meeting, schedule 45-minute, 1:1 meetings with each AMS TEP director.
    • Specific Feedback: Go over the specific audit findings for their program, providing personalized feedback and tailored recommendations. Discuss how each TEP can implement the recommended changes and improvements in their social media, website, and marketing strategies.
    • Final Report: Provide completion report to AMS by March 31, 2025

Qualifications
  • Minimum of 3-5 years in social media auditing, digital marketing, website evaluation, or a related field. Experience with educational or non-profit organizations is a plus.
  • Strong analytical skills with proficiency in social media analytics, website analysis tools, and marketing evaluation.
  • Deep understanding of social media platforms, website usability, SEO, content strategies, and brand management.
  • Excellent written and verbal communication skills with the ability to present complex information clearly.
  • Proven ability to manage projects independently and meet deadlines.
  • Keen eye for detail to assess content quality, brand alignment, and user experience.
  • Ability to work collaboratively with AMS staff and TEP directors.

Additional Information

The American Montessori Society is an equal opportunity employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, veteran status, genetic information, family responsibility, political affiliation or any other status protected by applicable laws.

No calls please.

Job Tags

Contract work,

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